After years of stubborn caution, Facebook is finally embracing the animated GIF. Next week Facebook will begin testing a GIF button that lets users post GIFs from services like Giphy and Tenor as comments, a source told TechCrunch. We inquired with Facebook, which confirmed the GIF test is coming with this statement:
Everyone loves a good GIF and we know that people want to be able to use them in comments. So were about to start testing the ability to add GIFs to comments and well share more when we can, but for now we repeat that this is just a test.
At first this GIF comment button will only be available to a small percentage of Facebook users, but it could roll out to everyone if it proves popular. It will work similarly to the GIF button in Facebook Messenger, allowing users to both browse trending GIFs and search for specific reactions in-line. Users still wont have the ability to select and share GIFs as News Feed posts, but comment GIFs could lay the groundwork for that.